AI-First Social Media Analyst

Marketing & Communications
Remote – South Africa
November 2, 2026
R350000 / year
Permanent – Full-Time
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Job Description

A digital entertainment agency is looking for a South Africa-based Social Media Analyst to evaluate audience performance, identify content trends and produce practical recommendations. The role combines social-media analytics, entertainment research, reporting and AI-supported analysis. It may suit someone who enjoys working with platform data and translating complex information into clear actions for social and creative teams.

About the opportunity

The analyst will monitor social-media performance and audience behaviour across relevant platforms. The successful candidate will identify patterns, explain why content is succeeding or underperforming and help teams make stronger content decisions.

AI tools may support research and analysis, but the candidate must be able to interpret the information, check accuracy and communicate meaningful conclusions.

Key responsibilities

  • Analyse social-media content performance
  • Monitor audience behaviour
  • Identify emerging content and platform trends
  • Produce regular performance reports
  • Translate data into clear recommendations
  • Support content-planning decisions
  • Evaluate campaign results
  • Conduct entertainment and audience research
  • Use AI tools to improve research and analysis
  • Present findings to social, account and creative teams
  • Maintain accurate datasets and reporting processes

Minimum requirements

Compulsory

  • Social-media analytics or digital-analysis experience
  • Strong research ability
  • Ability to interpret platform data
  • Strong written communication
  • Spreadsheet and reporting capability
  • Attention to detail
  • Practical understanding of social-media platforms
  • Ability to work remotely
  • Residence in South Africa

Preferred

  • Entertainment or media experience
  • Dashboard or reporting-tool experience
  • AI-supported research experience
  • Experience presenting findings
  • Social-listening experience
  • Experience with YouTube, TikTok, Instagram and Facebook analytics

Who should consider applying?

This role may suit:

  • Social-media analysts
  • Digital analysts
  • Social-media coordinators with strong reporting skills
  • Audience-insights professionals
  • Marketing analysts
  • Content strategists
  • Research professionals interested in digital entertainment

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